Protection of data privacy

General Information

We appreciate your interest in our website. We take the protection of your privacy seriously. In the following we like to inform you in detail about our handling of your data.

The Shoepassion GmbH (“OHG”) fully respects the privacy of the user of its website. The protection of personal data is given a high priority. This means: the Shoepassion GmbH commits itself to handle the data provided by its user with greatest care and greatest responsibility. This applies also and in particular to the collaboration with third parties. However, the Shoepassion GmbH will not be liable for third parties as long as this liability is not defined separately.

Collection, processing or use of personal data

You can visit our website without making giving information about you. We are only saving access data without personal references as for example the name of your internet service provider, the website, from which you are visiting us or the name of the requested file. These files will only be analysed for the purpose of the improvement of our offer and do not allow conclusions to your per-son.

On some pages of our website can be found so-called social plug-ins (“plug-ins”) from the social network Facebook hosted by the Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). Those plug-ins are marked with a Facebook-logo or as “Facebook social plug-in”. You may find an overview of the Facebook plug-ins and their look here.

In the event of visiting one of our websites containing such a plug-in, your browser will directly connect with the Facebook servers. The content of the plug-in will be transmitted directly from Fa-cebook to your browser and integrated by it into the website.

By integrating the plug-ins, Facebook will be provided the information that your browser has ac-cessed the respective page of our website, even if you do not have an own Facebook account or you are currently not logged on. This information (including your IP address) will be transferred by your browser directly to a Facebook server in the US and saved there.

If you have logged on to Facebook, Facebook is capable to allocate the visit of our website directly to your Facebook account. In the event of interacting with the plug-ins, for example by clicking the “Like”-button or entering a comment, the corresponding information is transmitted from the user’s browser directly to Facebook and saved by it. This information will also be published on Facebook and can be seen by your Facebook friends.

Facebook may use this information for purposes of advertising, market research and personalized design of Facebook pages. To do so, Facebook will generate profiles of the use, interests and rela-tionships, for example to analyse your use of our website in respect of the advertisement shown on Facebook, to inform other Facebook users about your activities on our website and to provide fur-ther services in connection with the use of Facebook.

In the event you do not want Facebook to allocate the data collected via our website to your Face-book account, you have to log out of Facebook before visiting our website.

Please refer to the date protection notice by Facebook to learn more about purpose and extend of the collection of data and the further processing and use of the data by Facebook as well as about your respective rights and possible settings to protect your privacy.

We will only collect personal data if they are given by you voluntarily in the course of your order of goods or opening a customer account or registration for our newsletter. The data provided by you will, without your separate consent, be used exclusively for the purpose of fulfilling and processing your order. With completely fulfilling the contract and after the complete payment of the purchase price your data will be blocked for further use and will be deleted when legal retention period is expired, unless further usage is specifically authorized. By registration for the newsletter your e-mail will be used for own advertising purposes, unless you have unsubscribed from our newsletter. It possible at any time to unsubscribe from our newsletter.

Repeating of declarations of consent

You have made the following declaration(s) of consent, if applicable, explicitly and we have rec-orded your consent. According to the Telemediengesetz (German telemedia act) we are obliged to make your declaration of consent available at any time. You may revoke your consent at any time with effect for the future:

Registration for the Shoeletter (possible at any time to unsubscribe)

Registration for the Newsletter (possible at any time to unsubscribe)

Use of cookies

We are using cookies on several pages to make the visit of our website attractive and to enable the use of certain functions. Those are small text files, which will be saved on your computer. Most of the cookies used by us will be deleted from your hard disc after your browser session ends (so-called session cookies). Other cookies will remain on your computer and enable us to identify your computer at your next visit (so called permanent cookies). Our partner companies are not permitted to collect, process or use personal data with cookies via our website.

Use of web analytics services

1. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the web-site (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at ?Please note that on this web-site, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

2. Webtrekk

We take the protection of your personal data very seriously and comply with the rules of the data privacy acts. Some of the data collected in the course of you visiting our website will be used for statistical analysis. The scope of use will be described as follows. The data will only be passed on to our statistical service provider, the Webtrekk GmbH.

We make use of the Webtrekk GmbH services to collect statistical data regarding the use of our offer and to optimise that offer respectively. The Webtrekk GmbH is certified for data privacy, in the area of web controlling service, by TÜV Saarland. Part of that certification is an audit at Webtrekk in Berlin and at the hosting facility, where the collection and processing of tracking-data have been tested in the respect of conformity of data privacy and data security. This certification was based on:

• the catalogue of requirements data privacy -V1.3,

• the legal requirements regarding data privacy,

• the principles of IT security at the current state of technology according to the “IT-Grundschutz” recommended by BSI as well as according to ISO 27000,

• the test report TR00 969

On the website Webtrekk, a web analytics service provided by Webtrekk GmbH, collects and saves data to create profiles regarding the respective use by the use of pseudonyms. Those profiles help analysing the usage and will be analysed to improve the our offer adjusted to your needs.

By doing so Webtrekk uses “cookies”, which are small text files locally placed on your computer, to help to recognise your computer in the event of a new visit of our website the website analyze how users use the site.

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.

The profiles under a pseudonym will be combined with non personal data of the bearer of the pseu-donym without a separate expressive acceptance of the person concerned.

You may refuse the named collection and saving of your data at any time with future effect by downloading a browser add-on to deactivate Webtrekk. This add-on is available under

Disclosure of personal data

Your personal data will be disclosed to the GbR as far as it is necessary for the shipment of the goods. For the handling of the payment we will hand your payment data to the bank paying. If you have subscribed to the newsletter the GbR will use the data provided by you with registration for the purpose of sending the newsletter. There will be no disclosure of your data to third persons with the exemption of partner companies involved in the back office support of sending the newsletter. In this cases the disclosure of the transmitted data will be reduced to the minimum amount required. Our privacy policy is consistent with the Bundesdatenschutzgesetz (BDSG – German federal data protection act) as well as with the Telemediengesetz (TMG – German federal telemedia act). User who do not like to receive our newsletter any longer have the opportunity to click a link named “Unsubscribe”, which can be found in each e-mails sent by the OHG.

Right to be informed

According to the Bundesdatenschutzgesetz (BDSG – German federal data protection act) you are entitled to receive information free of charge concerning your saved data. If applicable you are also granted to claim correction, blocking or deletion of this data.

Contact partner for privacy issues

In case of any enquiries regarding the collection, processing or use of your personal data, in case of request for information, correction, blocking or deletion of data as well as in case of a revocation of your consent(s) please contact

Shoepassion GmbH
Ackerstraße 23-26
10115 Berlin
Tel.: 030-609837035

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