Customer Testimonials

We’d love to get your feedback. Take a look at what other customers had to say about their purchase.

Customer Testimonials

Shoe Experts

We've invited experts in the field to share their opinions on products. What do they think?

Shoe Experts

Video Gallery

Join us on an exciting video tour of our men’s shoe collection. Get a closer look at our exquisite Goodyear-welted shoes.

Video Gallery

Our Newsletter

  • New product announcements
  • Proper shoe care advice
  • General shoe-related knowledge
  • An inside look at shoe manufacturing
  • News about our Berlin store

The team behind was not created overnight. From the original idea through to the launch, it took us a long time to realise our dream. Visions gave way to new ones and are constantly replaced by other new ideas. Our impulse has always been the passion for our project, which unites the constantly growing team behind

Daniel Pokorzynski

“Nothing makes me sadder than the sight of a beautiful woman wearing platforms.” (Manolo Blahnik)

Daniel is another man for numbers, statistics and analysis. After his studies, the Wuppertal native moved to Berlin and acquired his first experiences in the e-commerce arena. At, the qualified economist is responsible for operative and strategic control issues.

The dynamism of Internet, the high-quality product and’s growing audience fills our numbers guy with enthusiasm: “You have to be fast and better than all the others, if you want to be successful. If you are, you can go very far,” he says. Goodyear-welted shoes meanwhile have become a great way for Daniel to stand out of from the crowd. He prefers our exotic No. 460, which provides even the dedicated soccer fan with a touch of fashionable extravagance.

When not travelling home to support his hometown team in Wuppertal, Daniel can often be found at 1. FC Union Berlin games. His Werder Bremen fan friends are gradually getting worried…

PR & Managing Editor:
Tobias Börner

“A good observer can tell who he is dealing with from the state of their shoes.“ (Honoré de Balzac)

Nobody knows the stories behind our traditional footwear as well as Tobias. Shoes are much more than simple everyday objects to our master of history and literature (who also graduated in publicity and communication) and freelance journalist. Reading up on shoe literature aroused his passion for Goodyear-welted footwear and laid the foundations for his ever-growing shoe knowledge.

It proved to be a stroke of good luck for that the humorous all-rounder is not only able to juggle words, but also fulfil customer wishes brilliantly. Awestricken, he looks back at the masterly work of passionate shoemakers and is concerned about today’s lower quality footwear. Toby especially admires the elegance of the timeless cap-toe Oxford.

If he is not writing about shoes, he enjoys to playing soccer (Hansa!) or playing with his young kids.

Head of Customer Relations:
Dennis Aristodemou

“Shoes are animals that like to live in packs.”

Our manager in wholesale and export has already proved his business skills as a manager in the retail industry. At Dennis is the head of customer relations and deals with administrative tasks as well. He is fascinated by the individual development opportunities in e-commerce and the opportunities for attracting new customer groups.

In keeping with his mission – educating men who wear nice suits with lower quality shoes –Dennis’ favourite shoes are our No. 577 for casual occasions, our No. 562 for more formal settings and the much-loved all-rounder No. 543. Dennis’ hero is Manfred Drexler, who whilst working for Adidas and the German Football Association helped he nation’s most famous footballers choose the right boots.

When not watching Quentin Tarantino movies with friends, Dennis’ heart beats for sports, especially soccer.

Web Developer:
Maximilian Apel

“Don’t judge a man until you’ve walked a mile in his moccasins.”

There is no problem, which Maximilian cannot find a fast and satisfactory solution to. Our passionate musician plays in numerous groups in his free time and brings the same passion to IT and online-marketing. He is also responsible for our ERP system “pixi*”. His relationship to our shop system is what you might call magnetic and was definitely love at first sight. Usually, when others are starting to panic in the face of a problem, Max is ready to step in and solve it.

Max’s favourite parts of life at are the 24/7 shopping possibilities, the digital coverage and the technical challenges. Meanwhile he says our No. 380 and No. 562 are his favourite footwear, and cites Arthur Schopenhauer as one of his inspirations.

When Max is not working on the search engine- and webpage-optimising of, he is brushing up his historical knowledge online.

Office Communication:
Nele Homersen

“Nothing needs more care than a pair of old shoes and friendship.”

To call her’s little chap might not be her favourite nickname. But it is true that Nele is the youngest of all our team and had rarely had anything to do with men’s dress shoes before. The always-cheerful dog lover is a real all-round talent though and a vital part of company.

Nele, who buys most of her clothes online, could never imagine life with the Internet. At she getting to know e-commerce from the other side of the counter and contributes to our success in customer service and customer management. Nele does not have one favourite shoe, but enjoys high-quality footwear in her free time as well as at work.

When Nele is not listening to her favourite music or at the cinema, she is busy absorbing as much shoe knowledge as she can, to become a real shoe specialist one day.

Head of Marketing:
Simon Kronseder

“Shoes are a man’s knightly accolade.” (Simon Kronseder)

With a degree in business informatics in Leipzig, and as a former head of affiliate marketing, head of marketing, and Google adwords professional, Simon’s curriculum vitae speaks for itself. An Ostwestfale native with a Bavarian accent, Simon has already acquired an impressive level of experience in the e-commerce area. At the sympathetic all-rounder is responsible for marketing and is our man for all things statistics and analysis.

Enjoying the rapidity, the innovation and the lack of bureaucracy in e-commerce, Simon loves working with high-quality products, which genuinely arouse customers’ enthusiasm.

For pragmatic Simon, shoes are just the leather under his feet. But he does wax lyrical about the graceful lines of our contemporary No. 320. The former volleyball professional calls them, “A real masterpiece that is second to none”; praise Simon usually reserves for his much-loved children.

Warehouse & Shipping:
Maik Kollhoff

„A lie gets halfway around the world before the truth has a chance to get its shoes on.“ (Mark Twain)

The man in our warehouse is Maik. With eyes like a hawk and impeccable attention to detail, he ensures each of our customers receive their new pair of men’s shoes as soon as possible. Of course he is supported by our ERP system, pixi*. Both work together excellently.

Maik sees e-commerce as a seismic shift in retail, as offline business continues to pale in the face of competition from the Internet. As a passionate lover of sports footwear, Maik only wears leather shoes on special occasions. But on those rare occasions Maik shows a sense of style with the contemporary No. 381 and the exotic No. 458.

When Maik’s hands are not full with shoe packages, he likes to read up on and discuss the latest science news.

Julius Jüppner

“You will always stumble in shoes that aren’t your own.”

As’s trainee Julius is working with a desire to widen his experience in online-marketing and in particular optimising performance of our marketing strategies as well as our adwords campaigns. Since Julius discovered the world of Goodyear-welted men’s footwear, shoes have become much more than everyday objects for the native Berlin music lover. Now he is able to judge a man with only a look at his shoes.

Although Julius admires Mark Zuckerberg (who can still be convincing in flip-flops), he prefers the classic elegance of our No. 532. A dedicated marketing man, Julius likes to deal with modern online-communication even in his spare time. One day he would like to combine his fascination for marketing with his second passion., music.

Besides SEA, SMM, display or affiliate marketing Julius’ heart beats for music. In his home studio he lets his creativity take free reign and is always at home in the Berlin club scene.

Claudia Wegner

“Get on your dancing shoes. There’s one thing on your mind.“ (Arctic Monkeys)

Claudia has already collected plenty of experience in several editorial offices. Now, the qualified literary academic is fine-tuning her style at, writing about men’s shoes, style and etiquette. She enjoys the rapidly changing nature of the Internet and e-commerce and the diversity it produces.

For a long time Judy Garland’s red pumps topped the list of her favourite shoes, but now she prefers more subtle footwear. Although the modern elegance of our No. 560 impresses her, Claudia is patiently waiting for’s first collection of Goodyear-welted shoes for women.

When not reading up on shoe literature, Claudia enjoys going to gigs or the cinema.

Freelancer has a lot of other hardworking helpers, without whom it would be impossible to realise our vision. We would like to thank all of our great writers, photographers, designers and friends. We are more than thankful for all your support, suggestions, work, fine words and of course corrections, too.

Service Providers

Although we wish we could do everything ourselves, would not work without external service providers. From logistics to web hosting, technical support, interface management, or our marketplace activities – we expect a lot from our service providers and more than once, our wishes have posed new problems to solve. Reaching our goals has not always been easy and for this reason we would like to thank our service providers for their great support. We are extremely happy to create real innovation in partnership with them.

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